About the program
The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies: media fragmentation, social networks, multi-screen devices and technology empowered consumers, all of which present marketers with new challenges. The goal of our program is to prepare our students for entry-level marketing positions by providing them with a wide range of hands-on skills, knowledge, vocabulary, and additional skills.
Starting level jobs in digital marketing include Product Marketing, Marketing Automation, Junior Brand Manager, Ecommerce Marketing, Partnership Manager, Account Manager, Head of Organic Growth, SEO, PPC managers, Content Partnership – and more.
Program Syllabus