Digital marketing – Campaign management & social networks

Do you want to work in digital marketing at one of the industry's leading companies?
Take the Google and Reichman Tech School Digital Marketing course!
The course meets industry needs and is under academic supervision.

Registration is open. Fill the questionnaire to start the screening process

Questionnaire
Why Digital Marketing?

“The bustling tech ecosystem is in constant need for a highly skilled workforce in marketing, content, and communications. Investor relations, internal relations, content marketing, and growth – the traditional definitions of marketing have evolved, and the variety of skills and knowledge needed to apply for the variety of positions grew at an ever-faster pace” – Ofir Reichman, the program academic director

About the program

The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies: media fragmentation, social networks, multi-screen devices and technology empowered consumers, all of which present marketers with new challenges. The goal of our program is to prepare our students for entry-level marketing positions by providing them with a wide range of hands-on skills, knowledge, vocabulary, and additional skills.

Starting level jobs in digital marketing include Product Marketing, Marketing Automation, Junior Brand Manager, Ecommerce Marketing, Partnership Manager, Account Manager, Head of Organic Growth, SEO, PPC managers, Content Partnership – and more.

Program Syllabus
Learning Outline
  • 4 months, September 18th 2024- End of January
  • Classes will be held in TLV and Online
    Wedensday 15:00-21:00 | Friday 8:00-12:00
  • In-person and online learning
  • The course includes lectures, enrichment workshops, exercises, and a practical project
    *Lessons in Hebrew, the material in English
What makes this program unique?
  • Providing tools that enable participants to integrate into the industry and advance their careers, while developing talent and realizing potential.
  • Training, placement, and program content are tailored to meet the needs and characteristics of the industry. We work with leading companies to develop, train, and place participants.
  • Offering innovative learning experiences with some of the best lecturers while maintaining quality and excellence.
AI: Learn about it and apply it

Artificial intelligence – AI – is an integral part of all training programs at the high-tech school. A key component of this program is learning what artificial intelligence (AI) is and how to use its tools. For greater creativity and productivity, we will be focusing on GEMINI, Google’s main AI tool. By using artificial intelligence, we can optimize our work, present high-quality products, analyze information, and present insights.

With an emphasis on promoting innovation through the use of AI technologies responsibly and professionally, the program will impart relevant skills and develop the ability to successfully integrate into the future labor market.

Screening Process
Questionnaire

Fill in personal details and general information

15 min

Questionnaire
Home Assignment

Task from the program's field. *no previous experience required

Few days to submit

Learning Ability Test

Online test that checks learning abilities and English level

2.5 hours

Interview

An opportunity to get to know you in person

30 min

Acceptance to the Program

How exciting! Now is the time to sort the payment/ apply for a scholarship

For whom the program is intended?

Candidates with talent and potential who are interested in integrating into the high-tech world and specializing in digital marketing are encouraged to apply. Selection will be based on motivation, commitment, creativity, independent learning ability, and industry fit.

Highly motivated people who are willing to study intensively
People who are interested in technology and wish to join the high-tech industry
*There is no need of prior knowlege
Self-learning abilities
A high level of Hebrew, English and Math proficiency is required
Digital Marketing Upcoming Classes
Registration is open!
September 2024

Hybrid | central Israel

FAQ
  • What certificate is awarded upon completion of the program?

    Upon completion of the program, and after successfully completing the required assignments, you will receive a graduation certificate from Google and Reichman University.

    Why study Digital Marketing?

    Since this profession is required by every high-tech company, it is one of the most in-demand jobs.

    Digital Marketing Curriculum
    Is it possible to work while participating in Digital Marketing program?

    The program is suitable for those who want to study and work at the same time. As such, it is designed for people who are able to devote extra time to learning and spend extra hours beyond the hours of classes and practices. It is an intensive program, which requires students to attend classes and submit projects.

    What is the cost go Digital Marketing? Can I receive a scholarship?

    The program costs 21,300 NIS including VAT

    As part of the program, we provide incentive scholarships. scholarships will be given to participants who are found to be suitable and eligible for the scholarship, including participants from underrepresented populations in the high-tech industry, who wish to integrate and work in the studied field for the first time.

    Furthermore, taking into account the security situation, unique scholarships will be given to participants and residents of evacuated settlements in the south and north of the country.

    • To ensure high chances of success in the program, eligibility for the scholarship will be examined after the candidates’ success in the professional tests and personal interviews.
    • Those interested in the scholarship will be required to apply for the scholarship as well as to issue documents and certificates for themselves and their family members. These documents and certificates will be required at advanced stages of the screening process.
    • The scholarship committee examines each case individually. An answer will be given at the end of the screening process.
    • Living expenses scholarships for the duration of the training period will be given in certain cases, according the recommendation of the scholarship committee. The scholarships vary between programs and depend on the socio-economic status of the participant.
    • Payment of the full tuition fee or its relative part is due only upon official admission to the program.
    • There will be the option to pay in installment, in subject to the terms and conditions
    • No double promotions.
    • The cost of the English course, for those who are required to pass it, is 5,150 NIS including VAT. If you are found eligible for a scholarship for the training program, you will also receive a relative scholarship for the English course.
  • What are the basic Admission requirements for Digital Marketing?
    • Highly motivated people who are willing to study intensively.
    • People who are interested in technology, data, and information analysis and wish to join the high-tech industry.
    • A high level of Hebrew, mathematics and English proficiency is required.
    • There is no need for prior programming experience.
    How does the screening process for Digital Marketing work?

    1. Completing a questionnaire and providing references, such as a CV or/and a LinkedIn profile. If you have a grade sheet from a degree, you can attach it when filling out the questionnaire. If not, we will ask you to send it in later sorting stages
    2. A homework assignment.
    3. Tests to assess skills and thinking abilities
    4. Interview with the program’s management and partner companies.

    Why is a high level of English proficiency required?

    The high-tech industry operates primarily in English (even within companies operating in Israel). This includes coding and report writing. Therefore, the participants’ level of English must be sufficient to understand the material and apply it. 

    As part of the selection process, we will assess your level of English proficiency. If found suitable, you will be referred to a high-tech English course.